Location: Sydney, Australia
Client: Dexus GPT, delivered in collaboration with e2
Date: December 2014 - February 2015
Working in collaboration with e2, we developed a repositioning strategy for Australia Square, Sydney's premier heritage skyscraper by lauded architect, Harry Seidler. Australia Square is currently a Grade A listed building, much unchanged from the way it was conceived in the 1960s. However, the softer aspects of the building experience have changed such as the retail mix and the use of the public spaces.
The Place Strategy for Australia Square is a high level strategy document that describes what are the opportunities to reposition and selectively redevelopment the retail components of the site. Part of a larger program of works led by the client, the Place Strategy also developed some cultural concepts to differentiate the Australia Square experience.