Project Details

Client: Koichi Takada Architects
Dates: January - June 2009
Freelance Work


This project was a wild card project started in 2009 when Central Park by Frasers was still on the drawing board. Working with Koichi Takada, I led the development of a positioning concept, brand and language for the interiors concept that ended up being built in half of the Central Park One apartments.

The concept leveraged the overall Nouvel concept of letting nature into your lifestyle by letting it into your apartment. This return to simplicity was a way of refreshing the palette, and only investing in what is essential. Raw Luxury emerged as the perfect oxymoron to express this contrast.

More information on the scheme, as it was delivered by KTA can be found here.