Project Details

Royal Adelaide Hospital Bid Coordination
Project Name: Royal Adelaide Hospital RFT
Client: Confidential
Location: Adelaide, Australia
Dates: December 2015 – March 2016


The Royal Adelaide Hospital is a historic site, in the centre of Adelaide’s CBD, that has long required attention. The South Australian government asked for tender submissions for the redevelopment of the site, aiming to turn it into a thriving public precinct with the objective of reconnecting the CBD to the riverbank.

Michelle and her team were engaged by the new business unit of one of the proponents competing for the development project, performing the role of strategic visioning and bid coordination to pull together a competitive bid proposal.

The work included workshops, strategic planning, concept development, creative briefing, consultation, copywriting, and project management, ensuring a proposal that answered the required deliverables while offering a unique competitive approach. The role was delivery focused, while also offering a voice to guide, challenge and mentor the team to develop the strongest ideas and responses for the submission.