Client: Arts NSW
Dates: September - December 2010
Location: Sydney, Australia
Whilst working at: Arup
Walsh Bay is Sydney's best kept secret: nestled between the Harbour Bridge and Barangaroo, it is where Sydney's cultural organisations come together to produce some of Australia's finest performing arts work. Because of its location, industrial past and the inherently inward facing nature of its activities, Walsh Bay was missing the opportunity to become a vibrant and active Arts Precinct for the public.
While at Arup and working with Arts NSW and a whole range of creative and cultural organisations based in Walsh Bay and elsewhere, my team led the development of a Strategic Vision on which all stakeholders agreed. This included a set of activation strategies, recommendations on governance and measurement of performance through time.
The Strategic Vision was the cornerstone of the Walsh Bay Masterplan, created by a consortium of architects, engineers and precinct managers charged with developing a workable businss model for the precinct as an Arts Precinct. I was involved with Arts NSW and the team of consultants to develop an understanding of the Visitor Experience of the precinct, from the perspective of the visitor.